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  • Cultural institutions also did their part to celebrate the midcentury designs. The Museum of Modern Art, in particular, championed the modernist furniture movement from its start. MoMA’s 1940 “Organic Design in Home Furnishings” competition brought attention to modern design (the competition was won by two then-unknown students, Charles Eames and Eero Saarinen, who collaborated on a chair design). The Museum was so interested in promoting modern design that visitors could actually sit on the furniture in the 1941 exhibition of the finalists from the Organic Design competition. Just five years later, MoMA devoted an entire show to Eames’s furniture designs. - Source: Internet
  • At the higher end of the market, Holdeman sees the interest in midcentury furniture running parallel to the market’s taste for contemporary art. (Above, a circa 1950 low table from Sotheby’s December 2014 auction of the Jon Stryker collection of European Modernism.) “The entire French midcentury portion of our category has become one of the blue-chip anchors of our market today,” says Holdeman. “It’s largely connected to the contemporary art world—the way in which those two categories complement each other.” A Damien Hirst or a Jeff Koons is going to look more at home with a Prouvé chair than a Louis XIV one, so contemporary art collectors have embraced the period. - Source: Internet
  • In 2001, The Los Angeles County Museum of Art presented the first major study of midcentury modern California design, “California Design, 1930-1965: “Living in a Modern Way.” Exhibitions of midcentury modern design continue to be popular across the country; in fact, the LACMA exhibit was still touring last year, when it was shown at the Peabody Essex Museum in Massachusetts. In 2014, The Contemporary Jewish Museum presented “Designing Home: Jews and Midcentury Modernism.” - Source: Internet
  • More recent exhibitions have raised the public’s awareness of midcentury design. In 1999, the Library of Congress organized an expansive exhibition devoted to the work of Charles and Ray Eames. The show was mounted in six major cities over three years, making Eames a household name around the globe. A decade later, MoMA exhibited a selection of more than 100 midcentury objects from its design collection under the title “What Was Good Design? MoMA’s Message 1944-56.” - Source: Internet
  • I love the simplicity and shape of the chair. It gives off that timeless vibe but still has a modern feel from its asymmetric frame. These designs are foundationally strong, but it has a very light, floaty appearance when viewed from the side. - Source: Internet
  • The trend toward urban living may also be part of what keeps the midcentury look alive. “The designs were conceived for the smaller post-war home,” says Greenberg, who notes that they were designed to be mobile and lightweight for city residents who moved frequently. “All of that still plays into the way we live today.” - Source: Internet
  • The sales of the contemporary reproductions of the vintage midcentury designs got a huge boost in 1999, when a California entrepreneur, Rob Forbes, launched Design Within Reach, a direct-mail catalog and online business. (While many make fun of the company’s name today, it was meant to describe the ease with which consumers could purchase the products, not their prices.) Not only did DWR give consumers direct access to midcentury modern pieces that were once sold only to the trade, but the catalogs also functioned as a design education for the masses. Every piece of furniture was accompanied by a biography of the product’s designer, making Eames, Noguchi, and Saarinen into household names. DWR quickly became Herman Miller’s largest retailer. - Source: Internet
  • The frame for the Mishima lounge chair is a polyamide polymer, typically used in the aerospace field. It’s known for its strength, processability, and moisture resistance. Carbon fiber is also used throughout the frame, giving it a surprisingly light feel despite its strength. - Source: Internet
  • Media also played a role in midcentury modern’s popularity. Wallpaper* and Dwell are two magazines that deserve much credit for championing the midcentury look. Wallpaper launched in 1996 and Dwell in 2000. The mainstream design media has also taken notice of the trend; the now-mostly-traditional House Beautiful, for example, devoted multiple pages to Herman Miller for the Home’s launch in 1994 (after having covered midcentury modern design extensively in the 1960s). - Source: Internet
  • “Midcentury modern” itself is a difficult term to define. It broadly describes architecture, furniture, and graphic design from the middle of the 20th century (roughly 1933 to 1965, though some would argue the period is specifically limited to 1947 to 1957). The timeframe is a modifier for the larger modernist movement, which has roots in the Industrial Revolution at the end of the 19th century and also in the post-World War I period. - Source: Internet
  • Simultaneously, the 90s brought about reissues of many iconic midcentury designs. Furniture manufacturer Herman Miller was synonymous with the midcentury modern style during its heyday. Under the guidance of George Nelson, Herman Miller was among the first companies to produce modern furniture. - Source: Internet
  • For example, it would be unusual for an original Eames screen to command today the $10,000 that the New York Times mentioned in the late 1990s.) And prices can quickly climb: collectors of the midcentury value the patina of age on the original pieces, and are willing to pay, especially if a piece is in original, non-restored, condition or has an interesting provenance. A pair of Barcelona chairs, another common design, was recently offered for $24,000 on 1stdibs.com, an online marketplace for antiques (a similar pair with no provenance might fetch a mere $4,000), but collectors would have been paying a premium to own chairs that came from the estate of architect Charles Gwathmey. - Source: Internet
  • However, it’s not just period pieces like Mad Men or Jason Bates’ immaculate 1980s apartment, complete with Barcelona lounge chairs and ottomans, that made the public aware of the period. midcentury icons are everywhere in film, television, and advertisements. On The Daily Show, Jon Stewart has interviewed all of his guests sitting on Mesh Management Chairs from the Eames Aluminum Group. - Source: Internet
  • Why does midcentury modern continue to be popular, and why have contemporary retailers and manufacturers embraced its clean-lined look so emphatically? Midcentury pieces are simply well-designed objects, with a timeless look, says Sotheby’s Holdeman. “[Midcentury modern designs] sit very well in contemporary homes and interiors—they still feel fresh today, they still feel modern. A lot of those pieces haven’t been bettered. They still stand the test of time.” - Source: Internet
  • Generation X can also be blamed for midcentury’s more recent prevalence. In a 1998 article about Gen X’s interest in midcentury design, interior designer Jim Walrod hypothesized that the appeal of the period to “Generation X, even those without knowledge of its origins, is natural because of ‘‘an invisible reference point’’ young people acquired after years of exposure to the art direction of old movies and television shows, not to mention the teak and stainless-steel contents of their parents’ living rooms.” With “midcentury modern” designs available at retailers like West Elm, the period’s look is also being marketed to millennials. - Source: Internet
  • In its review of the century, Time magazine called the Eames Molded Plywood Chair the “Best Design of the 20th Century,” describing the design as “something elegant, light and comfortable. Much copied but never bettered.” Mentions of “mid-century modern” and “midcentury modern” in the New York Times show a sharp upward spike from the mid-80s to the present day. - Source: Internet
  • Today, more than ever, the midcentury modern look is everywhere. DVRs are set to capture Mad Men’s final season playing out on AMC. Flip through the April issue of Elle Décor, and you’ll find that more than half of the featured homes prominently include midcentury furniture pieces. - Source: Internet
  • The popularity of midcentury modern design today has roots at the time of Greenberg’s book. Most of the designs of the midcentury had gone out of fashion by the late 60s, but in the early- to mid-eighties, interest in the period began to return. Within a decade, vintage midcentury designs were increasingly popular, and several events helped to boost midcentury modern’s appeal from a niche group of design enthusiasts into the mainstream. - Source: Internet
  • Author Cara Greenberg coined the phrase “midcentury modern” as the title for her 1984 book, Midcentury Modern: Furniture of the 1950s. In 1983, Greenberg had written a piece for Metropolitan Home about 1950s furniture, and an editor at Crown urged her to write a book on the topic. As for the phrase “midcentury modern,” Greenberg “just made that up as the book’s title,” she says. - Source: Internet
  • At the low end of the collectors’ market, vintage mass-produced pieces commanded (and still command) what some might consider astonishing prices for items that were made by the thousand. Today, an Eames fiberglass shell chair in good condition might sell for just $150, but an Eames Lounge Chair from the 1970s can command easily $7,000. (Prices for some pieces did drop-off with the reissues and the advent of eBay, which made the vintage market more accessible. - Source: Internet
  • As MFA’s event suggests, popular culture has also helped to bring midcentury modern design into the mainstream.Mad Men, which premiered in 2007, is one obvious cultural source. The show’s reputation for period accuracy extended to the sets, which were specifically designed to reflect East Coast interiors in the 1960s. The set design team’s research involved direct communication with Herman Miller, who helped to advise on period-appropriate furnishings and even provided period artwork from the company’s archive that appeared on-screen as creative work that the agency was involved with. - Source: Internet
  • Turn on The Daily Show and you’ll see the guests sitting in classic Knoll office chairs. If you dine in a contemporary restaurant tonight, there’s a good chance you’ll be seated in a chair that was designed in the 1950s—whether it is an Eames, Bertoia, Cherner, or Saarinen. A few years back, you could stamp your mail with an Eames postage stamp. - Source: Internet
  • By the mid-90s, a niche market of collectors had already driven up prices of the original midcentury designs. A New York Times article notes that an original Eames molded plywood folding screen, which had been out of production, was worth as much as $10,000 in 1994. In December 1999, a George Nelson Marshmallow sofa sold for an unprecedented $66,000. A year later, two George Nelson “pretzel” armchairs sold for just over $2,500 apiece, while a 1965 George Nakashima cabinet sold for $20,700. - Source: Internet
  • The Museum of Fine Arts in Boston has an event scheduled for April 10 called “Mad Style: Midcentury Modern Design.” Inspired by Mad Men, the event offers a curator-led tour of MFA’s collection of midcentury design and cocktails and encourages guests to “dress in your 1950’s chic.” - Source: Internet
  • A New York Times review of the book acknowledged that Greenberg’s tome hit on a trend. “Some love it and others simply can’t stand it, but there is no denying that the 50’s are back in vogue again. Cara Greenberg, the author of ‘Mid- Century Modern: Furniture of the 1950’s’ ($30, Harmony Books) manages to convey the verve, imagination and the occasional pure zaniness of the period.” The book was an immediate hit, selling more than 100,000 copies, and once “midcentury modern” entered the lexicon, the phrase was quickly adopted by both the design world and the mainstream. - Source: Internet
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