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- The zeitgeist might be over. Corporate Memphis is following the typical long-tail pattern of trends. The blue people are still being seen on lower-budget ads and less trendy companies, but they appear to be on their way out. A trend can’t exactly hold onto its cool shine when the DMV and the health department have jumped onboard. - Source: Internet
- Adobe Illustrator is the industry-standard vector design software. It’s high quality and feature-rich, so you can create anything your imagination can fathom. The only thing is it has a steep learning curve that could be tackled via free youtube videos but generally requires a bit of proper training. - Source: Internet
- Mary Blair created many of the early concept art for Disney films in the 1940s and 50s. She went on to paint illustrations for many of the Little Golden Books . She was an expert at creating expressive characters with minimal detail. Her influence shows in the soft and sweet human figures Lee designs, as well as the way she incorporates muted textural colors that almost feel like ink. - Source: Internet
- Early smartphone design tended to use skeuomorphic design — apps often visually replicated their real-world counterparts. The glassy camera lens of the old Camera app and the yellow lined Notes icon are examples. That was helpful when the world was still getting used to translating their experiences to digital functionalities. - Source: Internet
- Designers are now musing about what might come next and imagining possible future design styles. This beautiful Are.na board explores the question by collecting a wide variety of styles that pull from the history of design and contemporary illustration. This sort of inspiration is a good place to start when a singular style has become so all-consuming it’s hard to imagine anything else. - Source: Internet
- The saccharine aesthetic of Corporate Memphis combined with the Big Tech companies who use it is what gives many people a creeped-out or dystopic feeling. Claire L. Evans, the creator of the original Are.na board for the style explained that the illustration style “makes big tech companies look friendly, approachable, and concerned with human-level interaction and community – which is largely the opposite of what they really are.” - Source: Internet
- For those who are new to design or not entirely in the know, the mind automatically goes to Photoshop when thinking of design software because it’s become a household name. Adobe Photoshop is part of the Adobe Creative Cloud, but it’s a raster graphics tool (which is why it’s used for digital photography.) - Source: Internet
- The flat geometric shapes in Corporate Memphis are especially suited to being created as vector images. They were scalable, easy to animate, and easy to create and replicate for however many pages or situations a company might need illustrations. Image libraries like Humaaans and Open Peeps even allow non-designers to create their illustrations. Especially for smaller companies with less design budget, this sort of illustration style is a lot cheaper and more accessible. - Source: Internet
- You’ll need vectorized images to print posters successfully. Poster design can be used for art and decor, film, and marketing. Need poster design inspiration? Check out these scary movie posters that are sure to keep you awake at night. - Source: Internet
- Articles have popped up complaining about it, from Wired’s Why does every advert look the same? Blame Corporate Memphis to t-art mag’s What is Corporate Memphis and Why is it Everywhere?. There are multiple Are.na boards and Twitter accounts collecting hundreds of examples of the style. There’s even a video game called Going Under, which allows you to play as a Corporate Memphis-style intern wreaking havoc at your failing tech startup. - Source: Internet
- A vector graphic is generated by creating points (or nodes) and joining these together with lines (known as paths) to build shapes. We happen to know a great vector software. Maybe you’ve heard of it? Vectornator is a design software that is free to use and perfect for creating vector graphics. - Source: Internet
- Trends within art, design, and illustration reflect a lot of our society’s changes. This journey through the history of art and design shows some of the ways these movements led into each other and reacted to the times they were created in. Corporate Memphis has its roots in the general nostalgia for the 80s that arose in the late 2010s. It even gets its name from an influential (and equally criticized) design movement called Memphis. - Source: Internet
- In the mid-century era, commercial illustration bloomed as an art form, using a modernist approach to form and color to create spectacular mass-produced images. The Modernist art movement at the end of the 19th century had moved art away from realism. Freed from pure representation, modernism gave rise to Bauhaus’s purity of color and shape , the “carved colors” of Henri Matisse , and Picasso’s cubist portraits , which all became major influences on commercial illustration. - Source: Internet
- Yukai Du’s illustrations for Apple’s in-store design take a lot of inspiration from the designs that came out of the Memphis group. In an interview with Creative Lives , she describes feeling a lack of connection to popular 3D animation and turning to previous styles of illustration for inspiration instead. “I started doing a secondary course in illustration and illustration books,” she explained, “After that, I started to bring my illustration style into my animation.” - Source: Internet
- Corporate Memphis hit a perfect sweet spot in the trend cycle, tapping into a rise in nostalgia along with technological shifts that moved trends away from 3D and toward flat design. The aesthetic became especially popular for companies making digital services for consumers such as apps, startups, and SaaS in general. From Google Fi to the dating app Hinge, to B2B services like Markup.io, and even as far as the California DMV, the style started showing up everywhere. - Source: Internet
- By 2012, trends turned, as they do. An article from 2012 describes the turn against skeuomorphism at Apple: “There was lots of internal email among UI designers at Apple saying this was just embarrassing, just terrible.” Designers at the time talked about the style just as disparagingly as Corporate Memphis is described today, calling it “tacky,” “unhelpfully ostentatious,” “outmoded,” and “lipstick on a pig.” - Source: Internet
- Illustration is an exciting industry that promises a lot of freedom. Many illustrators choose to freelance and run their own personal studio. What a fantastic time to live in when artists can make a good living doing what they love, right? - Source: Internet
- To remedy this, she set about ensuring that her illustrations would represent real Airbnb users. “Using real photos for inspiration…ensures authenticity when we depict diversity because it leaves no room for the artist to generalize or stereotype.” She found when she wasn’t running away from real representation and instead leaning into it in her work, the resulting images felt warmer and represented their community more authentically. - Source: Internet
- Today, Corporate Memphis has a bad rap of being considered as thoughtless art. However, the first designers to pioneer the style put thoughtfulness and intention into its creation, and its features are grounded in a rich history of art and design. But the aversion people have to Corporate Memphis also stems from issues that are deeper and more complex than a simple, whimsical illustration design might suggest. - Source: Internet
- When asked to describe his approach, Charley Harper explained , “When I look at a wildlife or nature subject, I don’t see the feathers in the wings, I just count the wings…herein lies the lure of painting; in a world of chaos, the picture is one small rectangle in which the artist can create an ordered universe.” Like the Memphis designs he inspired, his images are clearly recognizable for what they are — usually birds and other natural subjects — despite reducing form down to its most basic shapes. - Source: Internet
- Vector art is used for many elements that go into the design of a website, including icons, logos, illustrations, and layout. You’ll need to know how to create vector graphics as a website graphic designer or as a UI designer. If you’re a freelance graphic designer or illustrator, your services might be outsourced by website designers and developers. - Source: Internet
- For web illustration, vector graphics have a lot of advantages over photographs and other raster graphics when building for the modern web. They’re better for creating responsive designs for websites and graphics for multi-channel campaigns because they display better at different sizes and resolutions. Unlike raster illustration, they don’t need breakpoints and won’t get pixelated if the sizing changes. - Source: Internet
- Video game designers use all kinds of software. It is a highly complex form of design. The critical component of the artwork is generated using vector art. This type of vector art is especially popular lately with the growing popularity of video games and virtual reality. - Source: Internet
- Despite the criticism at the time, Memphis came to define the 80s aesthetic. While designers today nostalgically look to the 80s for inspiration, Memphis Group members were also influenced by earlier movements. Their design took cues from the curved lines and bold geometry of the 1920s Art Deco movement, the colorful futurism of 1950s atomic-age interior design, and the bright colors and bold patterns of the 1960s Pop Art movement . - Source: Internet
- Flat design became the dominant style after skeuomorphic design fell out of favor. Illustrations became more popular, often replacing photography, and those illustrations became simpler, flatter, and easier to create. BUCK’s Xoana Herrera talked about the move toward simplicity when designing Alegria. “The style originally started as something more intuitive and complex, but after different reviews, it started to shift towards something simpler to copy and implement.” - Source: Internet
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